Case Study: M-Commerce at Helsana Health Insurance: Mobile Premium Calculator
ISSN
1529-4188
ISBN
0-7695-1993-8
Type
conference paper
Date Issued
2003-09-01
Author(s)
Editor(s)
Martin, Danielle C.
Research Team
IWI4, C>K>P
Abstract
The advancement of Information and Telecommunication Technologies allows new types of interaction between companies and customers. Companies face the question which potentials can be exploited using new communication and transaction channels and which challenges must be overcome in doing so. The design of the interaction between customer and company is of crucial importance. Depending on the process requirements different alternatives of communication can be chosen. The following case study describes a project and the implemented solution integrating a mobile channel into the acquisition process of a health insurance provider. It gives insight into a way of using mobile channels and what aspects a company needs to take into account when implementing solutions using mobile technology.
Language
English
Keywords
M-Commerce
Customer Knowledge Management
Customer Relationship Management (allgemein)
Fallstudie
Interaktionsmanagement
Kampagnenmanagement
Marketing
Multi Channel Management
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the DEXA '03 - Workshop Mobile Commerce Technologies and Applications
Publisher
IEEE Computer Society
Publisher place
Los Alamitos, California
Start page
877
End page
881
Pages
5
Event Title
14th International Conference on Database and Expert Systems Applications (DEXA)
Event Location
Prag
Event Date
01.-05.09.2003
Subject(s)
Division(s)
Eprints ID
66029
File(s)![Thumbnail Image]()
Name
SchierholzRHelsanaCaseStudy1.pdf
Size
212.52 KB
Format
Adobe PDF
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