Thinking Styles and Privacy Decisions: Need for Cognition, Faith into Intuition, and the Privacy Calculus
ISBN
978-3-00-049184-9
Type
conference paper
Date Issued
2015-03-06
Author(s)
Abstract
Investigating cognitive processes that underlie privacy-related decisions, prior research has primarily adopted a "privacy calculus" view, indicating privacy-related decisions to constitute rational anticipations of risks and benefits connected to data disclosure. Referring to psychological limitations and heuristic thinking, however, recent research has discussed notions of bounded rationality in this context. Adopting this view, the current research argues that privacy decisions are guided by thinking styles, i.e. individual preferences to decide in an either rational or intuitive way. Results of a survey indicated that individuals high in rational thinking, as reflected by a high need for cognition, anticipated and weighed risk and benefits more thoroughly. In contrast, individuals relying on experiential thinking (as reflected by a high faith into intuition) overleaped rational considerations and relied on their hunches rather than a privacy calculus when assessing intentions to disclose information. Theoretical and practical implications of these findings are discussed.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Wirtschaftsinformatik Proceedings 2015
Publisher
Universität Osnabrück
Start page
1
End page
10
Pages
10
Event Title
12th International Conference on Wirtschaftsinformatik (WI 2015)
Event Location
Osnabrück, Germany
Event Date
04.-06.03.2015
Official URL
Subject(s)
Eprints ID
242199
File(s)![Thumbnail Image]()
Name
WI2015-S-14-00075.pdf
Size
435.05 KB
Format
Adobe PDF
Checksum (MD5)
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