Holding Sway
Journal
Communication World
ISSN
0744-7612
Type
newspaper article
Date Issued
2011-11-01
Author(s)
Abstract
The article discusses the use of social media in Corporate reputation management. It says that the change brought by social media on mass communication has made corporate public relations (PR) professionals to participate in online forums to foster company reputation by monitoring opinions and trends for timely reactions and interventions. Furthermore, opinions of peers have a much stronger impact on individual decisions, where social media can be used to change public perception of a company.
Language
English
Keywords
Social Media
Reputation
Corporate Communicatins
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
No
Publisher
International Association of Business Communicators
Publisher place
San Francisco, Calif.
Volume
28
Number
6
Start page
26
End page
29
Pages
4
Subject(s)
Division(s)
Eprints ID
209887