Repository logo
Research Outputs
Projects
People
Statistics
  1. Home
  2. HSG CRIS
  3. HSG Publications
  4. Embracing the Visual : Introducing the Techniques of knowledge visualization into your corporate media can help bring clarity to complex communications
Details

Embracing the Visual : Introducing the Techniques of knowledge visualization into your corporate media can help bring clarity to complex communications

Journal
Communication Director
Type
journal article
Date Issued
2013-09-01
Author(s)
Eppler, Martin J.  
;
Bresciani, Sabrina  
Abstract
A communications manager needs to explain her company's new business model to investors, partners, and customers in the quarterly corporate magazine; the head of a business unit is planning a major change in his organisational structure and needs to convey this to employees, clients, and partners; a technology break-through of your research and development department should be communicated clearly to the media and the general public. What do these situations have in common?
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Helios Media
Publisher place
Brussel, Belgium
Volume
3
Number
1
Start page
64
End page
67
Pages
4
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/88764
Subject(s)

business studies

Division(s)

MCM -Institute for Me...

Eprints ID
226218
Support
HSG researchers can find instructions here for adding or importing publications (DOI, ORCID). Please send questions to alexandria@unisg.ch

Built with DSpace-CRIS software - Extension maintained and optimized by 4Science

  • Accessibility settings
  • Privacy policy
  • End User Agreement
  • Send Feedback
Repository logo COAR Notify