Pyramiding 2.0: Exaptation of the Pyramiding Approach to Recruit New Idea Contributors for a Virtual Ideas Competition
ISBN
978-0-615-15788-7
Type
conference paper
Date Issued
2014-12-15
Author(s)
Research Team
IWI6
Abstract
When searching for user innovations, the identification of so called ‘technology lead users' is one of the most important tasks. However, scientific literature indicates that the present measures to search and to recruit new members imply high spreading losses. As a con-sequence we develop the "Pyramiding 2.0" approach. Building on existing literature we develop a theory-motivated approach for systematically recruiting participants for a crowdsourcing environment with the help of a virtual social network. This paper describes our reasons for using the pyramiding approach and elaborates on the supposed benefits that an adaption of the pyramiding search within an online setting implies. Our findings confirm the assumption that the pyramiding 2.0 approach can be successfully applied to recruit new idea contributors for a virtual ideas competition. Moreover, our results show that pyramiding can be applied within a virtual social network, thereby expanding existing literature within the field of pyramiding.
Language
English
Keywords
Virtual Idea Competition
Online Community
CCC
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems
Publisher
Association for Information Sytems
Publisher place
AIS Electronic Library (AISeL)
Event Title
35th International Conference on Information Systems (ICIS 2014)
Event Location
Auckland, New Zealand
Event Date
14.-17.12.2014
Subject(s)
Division(s)
Eprints ID
235385
File(s)![Thumbnail Image]()
open.access
Name
JML_524.pdf
Size
440.67 KB
Format
Adobe PDF
Checksum (MD5)
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