Die Nutzung von Online-Communities im Rahmen des Dialogmarketing
ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Walter, Verena
Editor(s)
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
397
End page
411
Pages
15
Subject(s)
Division(s)
Eprints ID
46716