Communities als Herausforderung für das Direktmarketing
ISBN
3-409-14345-9
Type
book section
Date Issued
2006
Author(s)
Editor(s)
Wirtz, Bernd W.
Burmann, Christoph
Language
German
HSG Classification
not classified
Refereed
No
Book title
Ganzheitliches Direktmarketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
523
End page
546
Pages
24
Subject(s)
Eprints ID
32731