Interactive 3D Presentations and Buyer Behavior
ISBN
1-58113-454-1
Type
conference paper
Date Issued
2002-02-20
Author(s)
Abstract
This paper shows preliminary results on how interactive 3D product presentations affect buyer behavior in e-commerce applications over the Internet. We conducted two experiments involving simulated online shopping trips, in which subjects saw some products with 3D presentations and made product choices. The results show that the availability of interactive 3D product presentations instead of still images may affect some important aspects of buyer behavior, including the amount of time spent examining products and purchase likelihood.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
CHI EA '02 CHI '02 Extended Abstracts on Human Factors in Computing Systems
Publisher
ACM
Publisher place
New York
Start page
744
End page
745
Pages
2
Event Title
Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI-02)
Event Location
Minneapolis
Event Date
20.-25.04.2002
Subject(s)
Division(s)
Eprints ID
220759