Student retention through customized service processes
ISBN
978-0-387-85691-9
Type
conference paper
Date Issued
2008-09-24
Author(s)
Editor(s)
Oya, Makato
Uda, Ryuya
Yasunobu, Chizuko
Research Team
IWI5
Abstract
Due to the Bologna declaration and the subsequent switch to the bachelor/master system, student mobility is rising and competition among universities across Europe becomes intense. Furthermore, students are demanding comfortable information and communication solutions. Hence, universities are required to align educational- and serviceprocesses more closely to their students. This paper presents an innovative approach to adapt modern concepts of Customer Relationship Management (CRM) to institutions of higher education in order to retain students at their university. Furthermore, an architecture is presented which is capable of integrating university legacy systems with state of the art CRM technology.
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 8th IFIP Conference on e-Business, e-Services, and e-Society (I3E 2008)
Publisher
Springer
Publisher place
Boston
Start page
221
End page
231
Pages
11
Event Title
8th IFIP Conference on e-Business: Towards Sustainable Society on Ubiquitous Networks
Event Location
Tokyo
Event Date
24.-26.09.2008
Subject(s)
Division(s)
Eprints ID
67660