Mobile Customer Relationship Management: Foundations, Challenges and Solutions
Journal
Business Process Management Journal
ISSN
1463-7154
ISSN-Digital
1758-4116
Type
journal article
Date Issued
2007-11-01
Author(s)
Schierholz, Ragnar
Research Team
IWI4, CM
Language
English
Keywords
M-Business
Customer Relationship Management (allgemein)
HSG Classification
not classified
Refereed
No
Publisher
Emerald
Publisher place
Bradford
Volume
13
Number
6
Subject(s)
Division(s)
Eprints ID
213586