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Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
newspaper article
Date Issued
2008-04-01
Author(s)
Belz, Christian
Wüstenhagen, Rolf
Herhausen, Dennis
DOI
10.1007/s11621-008-0055-5
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Gabler
Publisher place
Wiesbaden
Volume
24
Number
4
Start page
1
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78497
Subject(s)
business studies
Division(s)
IMC – Institute for M...
IWOE - Institute for ...
University of St.Gall...
Eprints ID
54280