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Details

Der Marketing-Mix braucht eine Ergänzung

Journal
Absatzwirtschaft
ISSN
0001-3374
Type
journal article
Date Issued
1999-07-10
Author(s)
Tomczak, Torsten  
;
Reinecke, Sven  
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
Verlagsgruppe Handelsblatt GmbH
Publisher place
Düsseldorf
Number
7.1999
Start page
32
End page
36
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/59730
Subject(s)

business studies

Division(s)

ICI - Institute for C...

IMC – Institute for M...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
34709
File(s)
Thumbnail Image

open.access

Name

Der Marketing-Mix braucht eine Ergänzung.pdf

Size

487.17 KB

Format

Adobe PDF

Checksum (MD5)

75cf8443b135be86994013447af2a457

Support
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