Digital Platforms and Market Dominance: Insights from a Systematic Literature Review and Avenues for Future Research Completed Research Paper
Type
conference paper
Date Issued
2020
Author(s)
Abstract
Companies that take advantage of digital platforms have rapidly gained a dominant position in their respective markets. While research on digital platforms yielded new insights into winner-take-all markets, envelopment, openness, or governance, no study provided a framework that integrates those aspects and links them to market dominance. We, therefore, conduct a literature review to assess how platform owners attain market dominance. We integrated our findings into a framework that depicts the interrelations between environmental factors and firm-level strategies as well as firmlevel strategies and their effects for market dominance. The framework conceptualizes platform dominance to help a) attain it from a platform owner perspective, b) cope with it from a competitive perspective, and c) regulate it from a policy perspective. We propose three avenues for future research: (1) the role of national factors in attaining dominance; (2) factors enabling platforms to sustain dominance; and (3) strategies to dethrone dominant platforms.
Language
English (United States)
Keywords
market dominance
digital platform
platform strategies
platform leadership
platform dominance
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
Pacific Asia Conference on Information Systems
Event Location
Virtual Conference
Subject(s)
Division(s)
File(s)![Thumbnail Image]()
open.access
Name
Hermes et al._2020 PACIS.pdf
Size
782.87 KB
Format
Adobe PDF
Checksum (MD5)
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