Allocating resources in pricing – which capabilities are worth fostering in the face of AI?
Type
conference poster
Author(s)
Abstract
This research project aims to describe and identify the effects that AI technologies will have on the field of pricing. As the technology and its possibilities are widely discussed and the extensive benefit companies could hold using these technologies in pricing, the details about implementation and feasibility still prevent the technology’s market penetration. However, technological process is knowingly extremely fast and in order to keep pace (future) managers have to educate themselves and develop a very different set of skills, which on the other hand is a process with long-term scope. This dilemma can only be solved by taking a look in the future and focus resources on the most promising capabilities. The closest we can get to this would be by consolidating expert opinions and make them reflect on accordances as well as using differences for deeper reflection. This procedure is called Delphi study design and will be explained in detail in the next chapters.
Language
English
Event Title
AMA Winter Conference 2020
Subject(s)
Division(s)
Eprints ID
261374