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Managing external pressures through corporate diplomacy
Journal
Journal of General Management
ISSN
0306-3070
ISSN-Digital
1759-6106
Type
journal article
Date Issued
2007
Author(s)
Abstract (De)
Today's corporations face many demands from a plethora of different stakeholders, which are often incongruous. While shareholders demand a decent return on their investment, employees demand safe and well-paid jobs, communities stress upon their tax revenues and public pressure groups call for more social and environmental responsibility. Corporations thus require a great deal of corporate diplomacy to prioritise and - where necessary and possible - reconcile these different demands. This paper describes a framework for managerial/corporate attitudes and external pressure levels. Four case studies illustrate varying attitudes towards corporate diplomacy determine the outcome of controversies over genetically modified food products.
Language
German
HSG Classification
not classified
Refereed
No
Publisher
The Braybrooke Press
Publisher place
Henley-on-Thames
Volume
33
Number
1
Start page
33
End page
50
Pages
18
Subject(s)
Division(s)
Eprints ID
45887