Multisensuale Markenführung als Differenzierungs- und Erfolgsgrösse
Journal
Business Report
Type
newspaper article
Date Issued
2005-02-01
Author(s)
Brexendorf, Tim
;
Kilian, Karsten
Language
German
Keywords
Markenführung
Markenmanagement
Multisensuale Markenführung
HSG Classification
contribution to practical use / society
Refereed
No
Number
2
Start page
12
End page
15
Pages
4
Subject(s)
Eprints ID
33382