Strategizing through playful design
Journal
Journal of Business Strategy
ISSN
0275-6668
ISSN-Digital
2052-1197
Type
journal article
Date Issued
2007-07-01
Author(s)
Abstract
We propose a view of strategizing as a playful design practice and illustrate this view by describing a process for fostering effective strategic play. We outline the benefits of the process and address how executives can play effectively. Strategizing through playful design is a useful complement to conventional strategic planning processes and helps to open up and orient fruitful debate about an organization's particular strategic challenges.
Language
English
Keywords
Strategy
play
design
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Emerald
Publisher place
Bradford, West Yorkshire
Volume
28
Number
4
Start page
75
End page
80
Pages
6
Subject(s)
Division(s)
Eprints ID
35114