Humanitarian Aid 2.0: Social Media Analytics and Stakeholder Engagement at the International Committee of the Red Cross
Type
case study
Date Issued
2017-10-10
Author(s)
Abstract
This case study shows how social media analytics impact the way that the International Committee of the Red Cross (ICRC) engages with its stakeholders in humanitarian crises. Referring to the organization’s mission in one African context, the case illustrates the role that social media analytics played in detecting an unexpected stakeholder constellation and in strengthening the ICRC’s presence as protection provider.
Through the case study, students learn what "managing stakeholders" means for an international humanitarian nonprofit organization that helps and protects victims of humanitarian crises. The case also shows the significance of social media analytics as a complementary decision-making tool to clarify stakeholder constellations, understand interests of key actors, and engage with them. Analyzing this case should enable students to evaluate the role of social media analytics for a humanitarian organization’s mission, understand the challenges of such tools, and to develop strategic communication approaches to make insights from social media analyses actionable.
Through the case study, students learn what "managing stakeholders" means for an international humanitarian nonprofit organization that helps and protects victims of humanitarian crises. The case also shows the significance of social media analytics as a complementary decision-making tool to clarify stakeholder constellations, understand interests of key actors, and engage with them. Analyzing this case should enable students to evaluate the role of social media analytics for a humanitarian organization’s mission, understand the challenges of such tools, and to develop strategic communication approaches to make insights from social media analyses actionable.
Language
English
HSG Classification
contribution to education
Publisher
The Case Centre
Number
917-0028-8
Subject(s)
Division(s)
Contact Email Address
fabienne.buenzli@unisg.ch
Eprints ID
252655
File(s)![Thumbnail Image]()
Name
ICRC_CASE STUDY_Bünzli,Eppler_Inspection Copy.pdf
Size
1.08 MB
Format
Adobe PDF
Checksum (MD5)
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