Visceral Touch: How Multi-Touch Devices Drive Experiential Consumption and Sales
Type
conference paper
Date Issued
2015
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Theory and Practice in Marketing Conference (TPM)
Event Location
Atlanta, USA.
Event Date
2015
Subject(s)
Eprints ID
256833