From Global Rollout to Local Failure: Western Self-Design Systems and Eastern Information Processing
Type
conference paper
Date Issued
2014
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Society for Consumer Psychology (SCP)
Event Location
Washington (DC), USA.
Event Date
2014
Subject(s)
Eprints ID
256837