Capability-driven industrial firms: Considering resources, capabilities, and competencies for marketing developments

Journal
Industrial Marketing Management
Type
Article
Date Issued
2019-11-01
Author(s)
Morgan, Robert E.
;
Miočević, Dario
;
DOI
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier BV
Volume
83
Official URL
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

File(s)
Thumbnail Image

open.access

Name

IMM 2019 # Capability-driven industrial firms - Considering resources, capabilities, and competencies for marketing developments.pdf

Size

323.73 KB

Format

Adobe PDF

Checksum (MD5)

192ee0aefd188ac8990b87d77d03599a