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AI in Marketing Analytics - 5 Levers for Data-Driven Business Growth

Type
working paper
Date Issued
2025-07-31
Author(s)
Philipp Kaufmann  
;
Sven Reinecke  
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/123423
Division(s)

IMC – Institute for M...

File(s)
Thumbnail Image
Name

GFM_Forschungsreihe25_4-25_Web.pdf

Size

1.98 MB

Format

Adobe PDF

Checksum (MD5)

7bad6793fc0038798fed9d1b2bd37ccc

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