English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers.
Export
Statistics
Options
The Holy Grail in decision-making? How Big Data changes decision processes of marketing managers.
Type
conference speech
Date Issued
2018
Author(s)
Wortmann, Christoph
Fischer, Peter Mathias
Reinecke, Sven
Language
English
HSG Classification
contribution to scientific community
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/101676
Subject(s)
social sciences
business studies
Division(s)
IMC – Institute for M...
EMBA - Executive MBA
Eprints ID
255195
File(s)
EMAC_2018_Competitive Paper Presentation.pdf (848.59 KB)