How Should We Measure Consumers' Willingness to Pay? An Empirical Comparison of State-of-the-Art Approaches, Proceedings of the 38th EMAC Conference
Type
conference paper
Date Issued
2009-05-26
Author(s)
Research Team
IWI4
Language
German
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the 38th EMAC Conference
Event Title
38th European Marketing Academy (EMAC) Annual Conference
Event Location
Nantes
Event Date
26.-29.05.2009
Subject(s)
Eprints ID
198633