Consumer Habits - Green Behavior's Downfall?
Type
conference paper
Date Issued
2020-02
Author(s)
Language
English
Keywords
Green
habits
involvement
value-action gap
purchase intention
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
2020 AMA Winter Academic Conference
Event Location
San Diego CA
Event Date
14-16 Feb 2020
Subject(s)
Division(s)
Contact Email Address
nele.rietmann@unisg.ch
Eprints ID
258610