The Effectiveness of Segmentation Strategies: A Dynamic Capabilities Framework
Type
conference paper
Date Issued
2009-10-13
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Strategies in an uncertain world
Publisher
SMS
Publisher place
Chicago IL
Start page
67
Event Title
29th SMS Annual International Conference
Event Location
Washington D.C.
Event Date
11.-14.10.2009
Subject(s)
Division(s)
Eprints ID
57473