Explorative and exploitative capabilities for the transition from products to services
Type
conference paper
Date Issued
2010-06-06
Author(s)
Oschmann, Georg
Abstract
Growing commoditization and increasingly complex customer needs in stagnating markets pushes capital goods manufactures from products to services. By integrally exploring and exploiting product and service value opportunities they must orchestrate their sensing, seizing and reconfiguring capabilities to build, integrate and rearrange their internal and external competences. This paper derives a conceptual model from the literature that ties the relations between dynamic capabilities, company assets and profitability. Furthermore it presents propositions on how explorative and exploitative approaches can be aligned to successfully develop a service business and concurrently exploit the still given value opportunities in the product business.
Language
English
Keywords
Servitization
Dynamic Capabilities
HSG Classification
not classified
Refereed
Yes
Book title
Managing Operations in Service Economies
Publisher
EurOMA European Operation Management Association
Publisher place
Brüssel
Event Title
17th International Annual EurOMA Conference
Event Location
Porto, Portugal
Event Date
06.-09.06.2010
Subject(s)
Division(s)
Eprints ID
69160