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Details

Neue Medien im Customer Relationship Management

ISBN
978-3-8349-0740-0
Type
book section
Date Issued
2008
Author(s)
Schögel, Marcus  
;
Walter, Verena
;
Arndt, Oliver
Editor(s)
Belz, Christian  
Schögel, Marcus  
Arndt, Oliver
Walter, Verena
DOI
10.1007/978-3-8349-9859-0_31
Language
German
HSG Classification
not classified
Refereed
No
Book title
Interaktives Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
437
End page
458
Pages
22
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/79664
Subject(s)

other research area

Division(s)

IMC – Institute for M...

Eprints ID
46715
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