Why do people travel to China? Results from an exploratory study
Type
presentation
Date Issued
2015-08-25
Author(s)
Luo, Jieqing
Abstract
This study identifies motivations for visiting China as compared to its neighboring countries. Nine motivational dimensions have been extracted from 43 motivational items The differences in motivations between potential visitors and existing visitors; and between male and female were analyzed. Regression models are produced to evaluate how motivations can predict travel intentions to China and the ranking of China as compared to other Asian destinations. Based on the analysis, this study provides marketing implications for China inbound tourism.
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Event Title
AIEST 2015
Event Location
Lijiang, China
Subject(s)
Additional Information
AIEST PhD AWARD for the best academic contribution.
Eprints ID
245896