To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions
Journal
Journal of Marketing
ISSN
0022-2429
ISSN-Digital
1547-7185
Type
journal article
Date Issued
2010-07
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
American Marketing Association
Publisher place
Chicago
Volume
74
Number
4
Start page
110
End page
124
Pages
15
Subject(s)
Division(s)
Eprints ID
220729