Strategic Alliances at Clariant: The Tianjin Joint Venture in China
Type
case study
Date Issued
2007
Author(s)
Abstract
The events of this case took place in the Pigments & Additives Division of Clariant - a Swiss-based multinational chemical firm. Given increasing price pressures on the world market and the need to enter new markets, the Clariant AG established a production joint venture in China. In particular, the case illustrates decision making in the single phases of the evolution process of a production joint venture. Starting from the business logic for the joint venture, the phases of partner selection, negotiation, alliance design, and alliance management are elaborated. The case also poses key factors necessary for cost efficient and trustful cooperation strategies. Additionally, it presents options to cope with the international and local market dynamics by modifying strategic usage of the joint venture. The case covers the period from 1994 to 2006.
Language
English
Keywords
Strategic alliances
alliance design
negotiations
HSG Classification
contribution to education
Refereed
No
Publisher
European Case Clearing House (ECCH)
Number
307-396-1M
Subject(s)
Division(s)
Eprints ID
38980