Optimal Channel Introduction Strategies by Incorporating Volatility in the Decision Basis
Type
conference paper
Date Issued
2007-06-28
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
28th INFORMS Marketing Science Conference 2007
Event Location
Singapore
Event Date
28.-30.06.2007
Subject(s)
Division(s)
Eprints ID
37921