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Relationship-Marketing - Grundzüge eines Modells zum Management von Kundenbeziehungen

ISBN
3904535026
Type
book section
Date Issued
1994
Author(s)
Tomczak, Torsten  
Editor(s)
Tomczak, Torsten  
Belz, Christian  
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Kundennähe realisieren
Publisher
Thexis
Publisher place
St. Gallen
Start page
195
End page
214
Pages
20
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64062
Subject(s)

business studies

Division(s)

ICI - Institute for C...

ITEM - Institute of T...

EMBA - Executive MBA

Eprints ID
35487
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