One for All? Managing External and Internal Crowds through a Single Platform - A Case Study
Type
conference paper
Date Issued
2017
Author(s)
Abstract
Whereas crowdsourcing as a topic has often been addressed in recent literature, web-based crowdworking platforms that manage the interface between crowdsourcers and crowdworkers have not received much attention so far. Furthermore, most of these platforms focus on either the management of external or internal crowds; platforms that handle both groups are rare. This paper investigates such a provider: the German company Across Systems. It uses a hybrid model, offering an individual “mini crowdworking platform” that enables the simultaneous government of external and internal crowds as well as a more traditional marketplace crowdworking platform (crossMarket) where supply and demand meet. Using a single-case study approach, the main contribution of this paper is to shed light on a model that has the potential to change the current crowdworking platform market. We show that managing both external and internal crowds on one
platform can increase the acceptance, quality and speed of task completion.
platform can increase the acceptance, quality and speed of task completion.
Language
English
Keywords
crowdsourcing
crowdworking
crowdworking platforms
external platforms
internal platforms
complex tasks
HSG Classification
contribution to practical use / society
Event Title
Hawaii International Conference on System Sciences (HICSS)
Event Location
Waikoloa, HI, USA
Event Date
04.01.2017
Subject(s)
Division(s)
Eprints ID
249198