A descriptive inquiry into the corporate communication profession in Europe
Journal
Public Relations Review
ISSN
0363-8111
Type
journal article
Date Issued
2009-04-16
Author(s)
Abstract
This paper explores the educational backgrounds, work activities, remuneration and job satisfaction of European communication professionals. Based on factor analysis of a sample of 1410 European communicators, five major work activities are identified: lobbying external constituencies, advising and reviewing policies, positioning the firm in the marketplace, and external and internal facilitation.
Using analysis of variance between groups, we argue that some of the more technical work activities are predominantly conducted by female communication professionals, whereas managerial activities are predominantly performed by their male counterparts. As will be shown, while educational background does not differ between genders, salaries as well as job satisfaction do; likewise, there are differences in respect of educational background, salaries, and job satisfaction.
Using analysis of variance between groups, we argue that some of the more technical work activities are predominantly conducted by female communication professionals, whereas managerial activities are predominantly performed by their male counterparts. As will be shown, while educational background does not differ between genders, salaries as well as job satisfaction do; likewise, there are differences in respect of educational background, salaries, and job satisfaction.
Language
English
Keywords
Communication professionals
Europe
Work activities
ANOVA
Gender discrepancies
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
35
Number
3
Start page
270
End page
279
Pages
10
Subject(s)
Division(s)
Eprints ID
54152