Efficient Differentiation: A systematic approach for retailers to appear unique
Journal
The European Retail Digest
ISSN
1352-9633
Type
newspaper article
Date Issued
2003-06-22
Author(s)
Abstract
Since customer attention has become increasingly difficult to achieve, successful differentiation is the key factor for retailing companies that do not only want to defend but to increase their market share. We introduce a systematic differentiation method that will enable you to outpace your competitors.
http://www.highbeam.com/doc/1G1-114423250.html
http://www.highbeam.com/doc/1G1-114423250.html
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Oxford Institute of Retail Management
Publisher place
Oxford
Volume
38
Number
-
Start page
80
End page
85
Pages
6
Subject(s)
Division(s)
Eprints ID
34954