Protecting Strategy Implementation : The Role of Rhetorical Arguments in Times of Turmoil
Type
conference paper
Date Issued
2010-08-10
Author(s)
Abstract
In this paper we analyze how discursive practices – in our case rhetorical arguments – protect a strategy implementation process at a company in turmoil. Our rhetorical analysis of CEO letters revealed not only an evolution in rhetorical arguments but also an adaptation of the rhetorical situation in relation to the context. In the words of convention theory, the arguments oscillate between generalization and abstraction as well as between illustration and situated interpretation. We show that this oscillation is central for the stabilization and protection of the discourse.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Dare to Care: Passion & Compassion in Management Practise & Research
Publisher
Academy of Management
Publisher place
New York
Volume
Paper Session 724
Event Title
70th Academy of Management Annual Meeting (AOM) 2010 "Dare to Care"
Event Location
Montréal, Canada
Event Date
06.-10.08.2010
Subject(s)
Division(s)
Eprints ID
62438