Managing change in distribution - Achieving success on the way to "multi-channel 2.0"
ISBN
978-3-8349-0360-0
Type
book section
Date Issued
2007
Author(s)
Editor(s)
Wirtz, B.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Multi-Channel Marketing
Publisher
Gabler
Publisher place
Wiesbaden
Start page
221
End page
233
Pages
13
Subject(s)
Eprints ID
34484