Supply chain differentiation: The next level of competitiveness in operations management?
Type
conference paper
Date Issued
2014-06-12
Author(s)
Hofmann, Erik
;
Knébel, Stephan
Abstract
Purpose
The purpose of this paper is to provide new evidence in the field of supply chain differentiation. It aims to combine supply chain management insights with the service dominant logic to connect fundamental customer requirements with supply chain decision-making.
Design/methodology/approach
The paper claims to provide a framework that brings together the most relevant factors in the context of supply chain differentiation. The contents of the respective framework were applied as source to develop a generic decision support flowchart for supply chain managers. From the perspective of "test consumers" - supplemented with secondary data - two cases were examined. We provide insights to supply chain differentiation approaches of Adidas and Lego®.
Findings
Through development of the supply chain differentiation trinity model a new comprehensive framework connecting customer requirements and supply chain settings can be offered. The crucial factor to link customer requirements with supply chain settings turned out to be the magnitude of customer co-creation along the value chain.
Research limitations
The approach of supply chain differentiation has to fulfill efficiency constraints, meaning the required benefits of running more than one supply chain must overweight the accompanied costs. Synergies between the supply chains next to one another are therefore crucial as well as the interaction quality of the integrated customers.
Practical implications
The conceptual framework provides the opportunity to structure the complex multi-criteria decision problem constituted by supply chain differentiation.
Original/value
The paper provides a helpful generic framework that could be used as starting point or source of inspiration for the development of several industry specific decision-finding models or applications in supply chain differentiation.
The purpose of this paper is to provide new evidence in the field of supply chain differentiation. It aims to combine supply chain management insights with the service dominant logic to connect fundamental customer requirements with supply chain decision-making.
Design/methodology/approach
The paper claims to provide a framework that brings together the most relevant factors in the context of supply chain differentiation. The contents of the respective framework were applied as source to develop a generic decision support flowchart for supply chain managers. From the perspective of "test consumers" - supplemented with secondary data - two cases were examined. We provide insights to supply chain differentiation approaches of Adidas and Lego®.
Findings
Through development of the supply chain differentiation trinity model a new comprehensive framework connecting customer requirements and supply chain settings can be offered. The crucial factor to link customer requirements with supply chain settings turned out to be the magnitude of customer co-creation along the value chain.
Research limitations
The approach of supply chain differentiation has to fulfill efficiency constraints, meaning the required benefits of running more than one supply chain must overweight the accompanied costs. Synergies between the supply chains next to one another are therefore crucial as well as the interaction quality of the integrated customers.
Practical implications
The conceptual framework provides the opportunity to structure the complex multi-criteria decision problem constituted by supply chain differentiation.
Original/value
The paper provides a helpful generic framework that could be used as starting point or source of inspiration for the development of several industry specific decision-finding models or applications in supply chain differentiation.
Language
English
Keywords
co-creation
co-production
customer requirements
decision-finding
supply chain management
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Competitiveness through Supply Chain Management and Global Logistics
Publisher
Copenhagen Business School
Start page
1
Event Title
NOFOMA 2014: 26th annual conference of the Nordic Logistics Research Network (NOFOMA)
Event Location
Copenhagen, Denmark
Event Date
June 11-13, 2014
Subject(s)
Eprints ID
232611