Building a Family Firm Image: : How Family Firms capitalize on their Family Ties
Journal
Journal of Family Business Strategy
ISSN
1877-8585
ISSN-Digital
1877-8593
Type
journal article
Date Issued
2012-12
Author(s)
Abstract (De)
We apply organizational identity theory to examine factors that lead family firms to create a family firm image and investigate how a family firm image impacts firm performance. We find that family firm pride, community social ties, and long-term orientation are positively associated with the inclination of a firm to portray itself as a family business to consumers and stakeholders. In turn, we find that a family firm image benefits firm performance. Thus, our study demonstrates that by building a family firm image, the unique family influences on the firm can be leveraged to create a competitive advantage for family firms.
Funding(s)
Language
German
Keywords
Family firm
Organizational identity
Firm image
Firm performance
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
3
Number
4
Start page
239
End page
250
Pages
12
Subject(s)
Eprints ID
217062
File(s)![Thumbnail Image]()
Name
Building a Family Firm Image.pdf
Size
576.19 KB
Format
Adobe PDF
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