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Herausforderungen von Big Data in Marketing und Verkauf
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Herausforderungen von Big Data in Marketing und Verkauf
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2017-04-10
Author(s)
Belz, Christian
Wortmann, Christoph
Language
German
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
MIM Marken Institut München
Publisher place
München
Number
2
Start page
94
End page
100
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/102464
Subject(s)
business studies
Division(s)
IMC – Institute for M...
Eprints ID
250702