Beyond listening: the distinct effects of proactive versus responsive customer orientation on the reduction of uncertainties at the fuzzy front end of innovation.
Journal
R&D Management
ISSN
0033-6807
Type
journal article
Date Issued
2018
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Blackwell
Volume
48
Number
5
Start page
534
End page
551
Subject(s)
Division(s)
Eprints ID
255817