Spotlight on a Thought Leader - How to Become an Effective Communicator: Schulz von Thun’s Contribution to Business Communication
Journal
International Journal of Business Communication
Type
journal article
Date Issued
2024-02-28
Author(s)
Bünzli, Fabienne
;
Eppler, Martin
Abstract
This article explores the ingredients of effective business communication, presenting the extensive work of German psychologist and communication expert Friedemann Schulz von Thun. Over the course of his 50-year career, Schulz von Thun has developed numerous frameworks and tools that enhance our understanding of how to talk to one another to settle disagreements, promote strong relationships and foster individual as well as organizational success. We offer a concise synthesis of his most influential concepts (i.e., the square of communication, the inner team, and the value square) and illustrate their application in communication research and practice.
Keywords
business communication
Friedemann Schulz von Thun
inner team
square of communication
value square
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
SAGE Publications
Volume
61
Number
2
Subject(s)
Division(s)