The Impact of Personal Employee Interaction on Brand Performance
Type
conference paper
Date Issued
2006-05-25
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the European Marketing Association
Start page
CDrom
Event Title
35th European Marketing Academy (EMAC) Annual Conference
Event Location
Athen
Event Date
23.-26.05.2006
Subject(s)
Division(s)
Eprints ID
31104