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Details

Decision-making autonomy - a novel approach to business traveler segmentation

Type
discussion paper
Date Issued
2022-10
Author(s)
Müller, Adrian  
Abstract (De)
Are business travelers fundamentally different from leisure travelers? Based on qualitative and quantitative research insights on business travel, this discussion paper enriches the discussion on business tourist idiosyncrasy with a new perspective and suggests a starting point for further research on business traveler segmentation.
Language
English
HSG Classification
contribution to scientific community
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/108199
Subject(s)

business studies

Division(s)

IMP - Institute for S...

University of St.Gall...

Eprints ID
267521
File(s)
Thumbnail Image
Name

Discussion_Paper_BT_Autonomy.pdf

Size

107.91 KB

Format

Adobe PDF

Checksum (MD5)

b325507e47ff30c93a09f40fac91b91b

Support
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