Achieving business model innovation in large corporations
ISBN
978-3-8396-0746-6
Type
conference paper
Date Issued
2014-06-06
Author(s)
Abstract
Despite the fact that business model innovation (BMI) has attracted intense scholarly attention, there is a paucity of insights concerning the organizational implementation of BMI efforts in large corporations. This paper investigates how business model innovation is managed in the complex environment of the chemical industry and derives consequences for the establishment of a systematic BMI process in large corporations. Based on a multiple case study design, we identify three different types of BMI processes and show that (1) the degree of technology involvement and (2) the stage of technology development act as key moderators for the choice of process. With our results, we contribute novel insights to the ongoing academic discussions on BMI processes in corporate environments and on the relationship between technology and business model innovation. Practitioners will profit from rich implications gained from our study.
Language
English
Keywords
Business model innovation
business model innovation process
multinational firm
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Book title
Connecting High Value Solutions with Future Markets : Management of Applied R&D
Publisher
Fraunhofer-Verl.
Publisher place
Stuttgart
Start page
13
Event Title
R&D Management Conference (RADMA) 2014
Event Location
Stuttgart
Event Date
03.-06.06.2014
Subject(s)
Division(s)
Eprints ID
232152
File(s)![Thumbnail Image]()
Name
RADMA 2014_Winterhalter et al_Extended abstract_Layout_final.pdf
Size
97.48 KB
Format
Adobe PDF
Checksum (MD5)
6846963b37fb0ecf07e79ad4748aaae7