Corporate Branding. Die Händlermarke als Verkaufsargument
Journal
CE-Markt : das Business-Magazin für home & mobile electronics
ISSN
1435-1145
Type
newspaper article
Date Issued
2003
Author(s)
Language
German
Keywords
Branding
Konsumentenverhalten
Handelsmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
B & B Publ.
Publisher place
Mering
Number
2
Start page
9
Subject(s)
Division(s)
Eprints ID
34975