The Interplay of Personalized Product Recommendations and Popularity Information
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2015-10-02
Author(s)
Abstract
This research tests the interplay of personalized product recommendations and product popularity information. Although both instruments support consumers in their purchase process and positively affect their attitudes and behaviors, results of a laboratory experiment show a negative interaction. An indication of popularity weakens the positive effects of personalized product recommendations.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
NA - Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth, MN
Volume
Vol. 43
Start page
n.a.
Event Title
Annual Conference of the Association for Consumer Research (ACR) 2015
Event Location
New Orleans
Event Date
01.-04.10.2015
Subject(s)
Division(s)
Eprints ID
244387