Neue Wege im Customer Relationship Management

Series
Kommunikation
ISBN
3-934191-73-8
Type
book section
Date Issued
2002
Author(s)
;
Editor(s)
Kirf, Bodo
Rolke, Lothar
Research Team
BN, IWI2
Language
German
Keywords
Architektur
Customer Relationship Management
Methoden
Potenziale
Prototyp
HSG Classification
not classified
Refereed
No
Book title
Der Stakeholder-Kompass : Navigationsinstrument für die Unternehmenskommunikation
Publisher
Frankfurter Allgemeine Buch
Publisher place
Frankfurt a.M.
Start page
93
End page
102
Pages
10
URL
Subject(s)

information managemen...

Division(s)

IWI - Institute of In...

Eprints ID
213213