Kundenprozessorientiertes Multi-Channel-Management
Journal
iomanagement
Type
journal article
Date Issued
2001-03-20
Author(s)
Gronover, Sandra
;
Riempp, Gerold
Research Team
CKM, IWI2
Language
German
Keywords
Customer Relationship Management (allgemein)
Multi Channel Management
HSG Classification
not classified
Refereed
No
Number
4
Start page
25
End page
31
Pages
7
Subject(s)
Division(s)
Eprints ID
214119